BMEA

The appointment of a new Brand Manager, a Sales Manager for EMEA (Europe, Middle East and Africa), and a Sales Manager for the Asia/Pacific region, as well as the launch of a ‘modern look’ updated and upgraded website will all contribute towards strengthening Mastervolt’s position as a leading manufacturer of power electronics systems.

Newly appointed Brand Manager, Laura Willems, who has a background in the marketing of fast moving consumer goods, comes to Mastervolt from Perfetti van Melle where she spent the last five years successfully building that company’s Mentos and Smint brands in the UK. Now a resident of Amsterdam, Laura will work to strengthen Mastervolt’s worldwide brand image. She will also be taking a close look at improving the information provided by Mastervolt’s brochures, developing its presence at exhibitions and raising its online profile via the new website. In addition, Laura will work closely with Mastervolt’s sales team, providing feedback and input for the company’s research and development department.

The new Sales Manager for EMEA is 42-year old Peter van Wijk, who joins Mastervolt with career experience of worldwide support and management in advanced technology sectors. After 16 years with his previous company, Peter brings with him a wealth of knowledge and experience that will help to grow Mastervolt’s sales within the EMEA marketplace.

The third new appointment at Mastervolt is that of Erik van Wilsum as Sales Manager Asia/Pacific for all products and systems in both the marine and automotive markets. A keen sailor, Erik, who is 44 years old, will be dealing with Mastervolt’s partners, distributors and OEMs in the Asia/Pacific region. He joins Mastervolt from Terberg Special Products, which is an international leader in custom made trucks. Erik’s time there followed a career in the medical world. Now he will be based in Amsterdam, but will be travelling frequently for the company.

Exciting changes and developments have resulted in the launch of Mastervolt’s new look online presence at www.mastervolt.com where the company’s global trading is emphasised by the availability of information in six languages with further languages being introduced on the site until all the major languages are included – some 20 in all.

Despite an already strong website, Mastervolt has listened to feedback provided by its customers and has broadened the range of useful product and system information available on its site under the main sector headings of marine, automotive and solar technologies. Within these categories the website provides an introductory overview of the sector, then more detailed information on suggested systems for all levels of electrical demand, as well as data on individual products – and it’s all accessed through clear drop-down menus with the whole website readily available in German, English, French, Italian, Dutch or Spanish.

Marc Persoon, Marketing Manager for Mastervolt commented: “These are exciting and important new appointments within Mastervolt and we are delighted to welcome Laura, Peter and Erik to the team. These additions, coupled with the launch of our redesigned website, will confirm Mastervolt’s position as market leader and help to raise the company’s profile in the eyes of our customers worldwide.”