Navico announces change in brand strategy
13 April 2008
Marine electronics company combines Navman and Northstar brands under Northstar name
Navico announced today the brand transition of its well-known Navman marine product line primarily into the Northstar Explorer Series in Europe, the Middle East and Africa (EMEA). This transition will enhance the line and provide boaters an expanded range of Northstar electronics solutions to meet their boating needs. With both brands known for ease of use and ingenuity, the new Explorer Series integrates the best of both into a product range that truly combines the Navman high value offering with the prestige of Northstar.
“The reception to combining the Navman and Northstar lines in the Americas last year was enthusiastically positive,” said Jens-Thomas Pietralla, president and CEO, Navico. “Boaters prefer the common design elements and full line solution the Northstar brand offers. Distributors and resellers like the greater feature set found in the combined line.”
“Led by the 8000i, the first touch screen multifunction system offered in Europe, the popularity of Northstar systems is rapidly growing among European consumers, boat builders and dealers alike. We expect increased customer satisfaction from another successful transition for EMEA,” concluded Pietralla.
The Navman products will be fully integrated in the Northstar Explorer Series by August of this year. Navman products will be distributed by Navico’s independent distributors while supplies last. All existing Navman customers will continue to receive full warranty including extended and enhanced service levels through Navico’s extensive dealer and distribution network.
For more information about Navico and its marine electronics brands visit:
Tel: +44 (0) 1794 510010
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